Taxonomy

In today's business environment, digital assets such as images, videos, documents and similar formats are steadily gaining more importance. Given the ever-increasing demands on digital content, the efficient management and structuring of these elements is becoming increasingly essential in the context of enterprise marketing and communications. For this purpose, taxonomy is considered a powerful tool in the repertoire of any digital asset management (DAM) system.

A taxonomy is a hierarchical classification system used to organize and structure digital content according to specific criteria. It creates order and facilitates the search, management and use of digital media thanks to a uniform terminology. In a DAM system, mapping the taxonomy in the metadata is the backbone for smooth asset handling.

Efficient search and discoverability

A carefully thought-out taxonomy, properly implemented in the metadata concept and consistently used in tagging, makes it much easier to find digital content. The tedious searching through countless files is a thing of the past. Through facets in the form of filters, the assets wanted can be found quickly, even in very large data sets.

Better collaboration

When collaborating on joint projects that require the use of digital assets, a clear taxonomy ensures that all team members can access identical terms. This contributes significantly to improved communication and collaboration.

Avoid duplicates

A well-defined taxonomy helps avoid creating multiple versions of the same content, saving storage space as well as time and resources.

Easier scalability and adaptability

A carefully constructed taxonomy makes it easier to incorporate new digital content and add more categories. Similarly, especially when the context changes, terms can be adapted without having to re-tag assets.

1. Make sure that the taxonomy meets the individual goals and needs of the company.
2. Use clear and unambiguous labels and distinct categories – understandable to all users.
3. Create a clear hierarchy of main categories and subcategories.
4. Review your taxonomy regularly and update it as needed – always matching current requirements.

For companies seeking efficient management and optimal use of their digital content, taxonomy is an indispensable tool. It creates structure, facilitates collaboration, and helps increase the value of a company's digital content.