Web to print (W2P): Success through customized print products
by Veronika Altenbach
Why W2P can increase your company's success
A web to print (W2P) solution makes it easy for companies to efficiently create individualized print products. This saves you time and money. Automated processes ensure that employees can concentrate on more important tasks. Thanks to the possibility of personalization, customers can be addressed in a targeted manner, thus improving customer loyalty. With the help of W2P, the product range can also be expanded as smaller print runs can be produced economically.
Efficient design, personalization, and control
The use of web to print software enables quick and uncomplicated adaptation of standardized print products such as business cards, flyers, or brochures. Thanks to the diverse adaptation options of the templates provided, users can make individual adjustments, be it to texts, images or contact details, to meet local requirements. These adjustments can even be made shortly before publication. Controlling this personalization process by definable dependencies minimizes potential sources of error. If required, you can opt for a control workflow.
Time savings through automated processes
With the help of automated processes and integrations in peripheral systems (such as HR applications), document templates can be customized with just a few clicks. This not only leads to significantly less manual effort, but also to greater precision and the associated cost savings – especially when creating printed business materials such as business cards and other stationery. Employees and graphics teams no longer have to spend valuable time designing individual advertising materials and can instead focus on their core competencies – a decisive factor for the company's success!
Cost optimization and environmental awareness
As well as increasing efficiency, companies can also reduce their stock levels by using W2P. As print products are ordered on demand, large quantities no longer need to be produced and stored in advance. Together with the automatic forwarding to a local print shop, you ensure economic and ecological benefits.
Improved customer loyalty through individualization
An additional advantage of web to print is the option to produce customized print products. By offering personalized products, companies can strengthen the bond with their customers. Customers appreciate it when they have the feeling that a product has been created especially for them. Thanks to W2P, you can easily create personalized promotional items to address your customers directly. Serial letters can also be created easily and efficiently. In addition, individual offers and vouchers offer further opportunities to improve customer loyalty.
Success stories from the field
Web to print software is a powerful solution that helps companies to improve their advertising material production and make workflows more efficient. Well-known companies are already taking advantage of the benefits offered by W2P.
