Open House Event 2017 of brix cross media & McHighEnd
by Roland Kannappel
We welcomed over 100 guests to Allschwil on Friday, January 27, 2017. A large number of them arrived at the brix Academy at 4 p.m. to enjoy 5 highlights in 50 minutes at the brix Newsroom. At the pace set by our CEO and Peter Eder, CELUM's Sales & Marketing Manager, who traveled from Linz especially for the event, the show was over in just 35 minutes. What remained were the world premieres that were presented, which we reported on in detail here and on Twitter .
With Prosecco and other drinks, delicious aperitif snacks and a variety of delicacies in a glass, as well as fine ice cream specialties, the McHighEnd production room became a place of culinary delights. Next door, visitors were inspired under professional guidance in the brix Academy, which had been converted into an exclusive play park, and then put their skills to the test. The 50 liters of India Pale Ale (IPA) that we had brewed for our employee event were tasted as IP:ale... together with tasty pretzels. The path led through the artist gallery in the hallway to the cozy lounge in our office space, where those particularly interested could get a first glimpse of our world premieres at the demo stations and everyone could chat comfortably to varied music and let the evening come to a close.