Why use PIM and why Akeneo PIM?

«Price and quality continue to lose importance among Generation Z as selection criteria for a brand or product. The youngest consumers instead value secondary factors such as style, product presentation or sustainability aspects.» Study by OC&C Strategy Consultants

To be able to present products appealingly on all channels, PIM is the optimal system. Here you collect, standardize, enrich product information, put it in the right context for each channel, and then distribute product data to your preferred channels.

Akeneo PIM makes it possible to do exactly this job excellently. Akeneo PIM is intuitive software that radically simplifies product data management.