Practical advantages of a PIM-DAM combination
How Transa Backpacking is using a strong combination of PIM and DAM, improving product experience and data quality, and what experience they are getting from the PIM project.
Moreby Ingmar Nowak
We explain which points you should consider during the implementation so that the project does not fail and why a preliminary project makes sense.
Who are your stakeholders?
In larger companies, supplier data and product data are often maintained in different departments and in different systems. In many cases, product management and the marketing department, supported by the IT team providing the infrastructure, form the group of stakeholders of a future PIM system.How is the product information managed?
Various manufacturers provide product information such as data sheets, price lists, images, Excel lists, etc. in a wide variety of quality:
Where is the valid data located and who is allowed to access it?
Collect all relevant product data from the individual data silos in the right system – accessible to all stakeholders (single source of truth). Master data is (still) recorded in the ERP system, marketing-relevant content such as product descriptions in different language variants belongs in the PIM system, and assets such as images, videos, user manuals, etc. are housed in a DAM system.
With shared data storage, it is important to control access rights properly. It is not always easy for the IT department to configure the permissions with the necessary granularity.All-in-one or Best-of-Breed?
Certain systems claim to be all-rounders. Depending on the required capabilities of an all-in-one system, this may meet your requirements. However, we follow the best-of-breed approach, according to which the most suitable systems for a particular application are put together according to your needs and seamlessly integrated with each other.The goal: More productivity for product managers
With the implementation of the new solution, product management has the following advantages:
A well-managed pre-project allows you to reap the full benefits.
How Transa Backpacking is using a strong combination of PIM and DAM, improving product experience and data quality, and what experience they are getting from the PIM project.
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